JTN Rugs & Home and Amer Rugs to Join Forces

JTN Rugs and Home, one of the most exciting recent entrants in the field of carpets and home accessories, is pleased to announce it is joining forces with an established global leader in the same: Amer Rugs. JTN is the brainchild of its founder, the highly regarded Sanjay Purohit, who has worked with rug suppliers and manufacturers around the world for the past twenty-six years. Now he brings this expertise, renowned consultancy skills, wide-ranging experience, and proven performance to Amer as he joins the Board of the firm as Executive Director.

Mahesh Choudhary founder of Amer said: “Over the years we have built a solid foundation for Amer. As the company is now poised for the next level of growth, we are confident that with Sanjay [Purohit] on board we will achieve ever greater levels of success.”

Through his commitment and perseverance, Amer has emerged as a leader within the international rug industry. Since its start over three decades ago, Amer Rugs has become a truly global operation with its dedicated staff and team of thousands of weavers and designers working around the clock to ensure the order placed in North America is processed and fulfilled correctly in India before final delivery to the client. This is the commitment Amer makes to all of its clients: world-class quality and service.

Amer relocates headquarters, bullish on 2019

With steady sales growth in 2018 under its belt, Amer Rugs expects a strong 2019 and lays the foundation for continued gains with a new headquarters facility in Norcross, and plenty of product innovation.

The new headquarters features 43,300 square feet, which includes a new warehouse facility to accommodate the company’s expanding product assortment. In addition, Amer just announced an updated logo designed to represent the company’s new direction.

“”January 2019 is going to be much stronger for us for many reasons,” said Raj Choudhary, president. “We have refreshed our look, which is a reflection of our vibrant regeneration at Amer, and we have added new product lines to cater to all price-point categories from high-end knotted to machine-made products.” Choudhary pointed out that the company’s just-announced new logo mark is designed to reflect its updated spirit.

“We have observed a steady growth since last year [2017] and our sales have also increased in comparison,” he explained. The company’s hand-knot category remains its strongest revenue generator with best-sellers including the Majestic, Mystique and Zenith collections. “We have received excellent response to our hand-loom products like the Paradise and Heaven collections. And, in machine-made, the top selling lines were Hamilton and Venice.”

Following a positive High Point in October, Amer expects to end the fourth quarter ahead of the same period one year earlier. “We are expecting to end 2018 with a strong quarter,” Choudhary said. “This can be attributed in a huge part to our product diversity. We are able to offer a variety of products in terms of price point. Whether you are looking for low-price machine-made or high-priced unique hand-knotted rug, you come to Amer.”

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