Feizy launches new Crayola collection in Brazil

Feizy is taking its new collection with Crayola to Brazil.

In partnership with bedding licensee Siscovers, Feizy’s Crayola collection of rugs, throws and bath mats for kids launched in Sao Paolo at a special retail event. Feizy said its business in Latin America has been on a growth trajectory, and this new Crayola collection is expected to support demand.

The new rugs encompass transitional looks across rugs, throws and bath mats, and Siscovers’ component includes coordinating bedding, pillows, curtain panels and shower curtains.

In addition to its Crayola collection, Feizy is also introducing some of its other programs to the Brazilian market this week, including select designs from its “Fine” high-end, handcrafted rug collection and some others from its Lifestyles collection.

Hosting the special retail event for Feizy are: Jose Guzman, regional sales manager, Latin America; and Genuino Bezerra, independent sales representative, Brazil.

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