Over 180 companies from six countries, including top home fashion players such as D‘décor, Welspun, Reliance, Raymond, AWKenox Steel, Flair Houseware, Organic Home (Stonemen Crafts), Lifestyles 360 Degree, Gomaads among others , showcased season’s interior décor and home textile collections at one of the industry’s biggest event ever — Heimtextil India and Ambiente India. The threeday joint fairs organised by Messe Frankfurt Trade Fairs India brought together companies from India, Bangladesh, China, Korea, Nepal, and Thailand.
Further, underlining India’s dominant position in textiles and home furnishings, Textile Minister Smriti Irani unveiled thworld’s largest cushion representing ‘Fabrics & Embroideries of India’ at Pragati Maidan in New Delhi. This textile masterpiece called CushionKari. Addressing the industry at the inauguration, Minister Smriti Irani said, “India’s home textile business this year has contributed 12 per cent to the country’s overall shipments globally. At 20 feet tall, this textile masterpiece, representing the ‘Fabrics and Embroideries of India’ is expected to create a record for the largest cushion in the world.
The initiative, organised by Messe Frankfurt India, has witnessed a 30 per cent increase in exhibitors this year, which shows the capacity of Indian businesses to come up with new ventures as well as the appetite of the country’s consumers or buyers.”
Renowned retail buyers and purchase managers from top hospitality industry chains also came to visit the fair. Hotel Purchase Managers’ Forum (HPMF) was associated with the event. Nitin Nagrale, Founder and General Secretary of the organisationsaid, “We are continuously seeing new names coming up in the market. This platform is giving a wonderful opportunity for the buyers and sellers to meet”. Sanjay Goyal, Vice President, HPMF, North zone spoke about the importance of the event, “These types of platform are very essential to the Procurement Fraternity. Here, one gets to know what the new trends are, design which are coming up, and lot many things. This eventually helps up to grow more because the more you interact the more you get to know the business inside out.”
Some of the prominent industry players who marked their presence at the fair were: Shantmanu, (IAS) Development Commissioner (Handicrafts), Ministry of Textiles; Jagdish Khandelwal, President, Home Textile Association (HTA); Rakesh Kumar, Executive Director, Export Promotion Council for Handicrafts; Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt Exhibition GmbH; Nicolette Naumann, Vice President, Ambiente; Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia HoldingLtd; Sunil Sethi, President, Fashion Design
Council of India and Lipika Sud, President, Guild of Designers and Artists.
India has taken long strides in home textiles space worldwide with the country emerging as the second largest supplier of home textile products only after China. Shift in the consumer’s lifestyle, influencing spends and retail growth is also impacting domestic consumption of home fashion and furnishing products. The co-located fairs which host more than 180 exhibitors, targeted the entire chain of home fashion through its Dining, Living, Giving, and Furnishing segments.
Besides the record-breaking showcase, the trade fair has also created new records in exhibition space which is exceeding by over 25 per cent in 2017. Market leaders of home textiles and interior décor segment including D‘Décor, Welspun, Reliance, Raymond, AWKenox Steel, Flair Houseware, Organic Home (Stonemen Crafts), Lifestyles 360 Degree, Gomaads among others launched their newest collections for 2017.